AQT AI
The number is the side effect. The job was positioning AQT as the go-to AI governance firm.
For experts, creators and founders doing $2M+ a year
You used to sell it one conversation at a time.
It worked, because you were in the room. Now the next offer has to sell without you in it. Already selling? We build the system that grows it. Next offer not launched yet? We test it with real buyers for about $100 a day in ad spend and tell you the truth before you spend real money.
You've been here before
You've done this before. Just one room at a time.
Back then the call, the proposal, the follow-up and the next thing were all you. That's why it sold.
Then you got good.
Good enough that people talked. Referrals did the rest, slowly, among people who already knew one of your clients. Most of the people who could buy from you still don't know your name.
Then you got full.
A full calendar is the trap. Every hour went to delivering, and the selling, the following up, the next offer, slid to whenever there was a gap. There's never a gap.
And the next thing launched to silence.
You built the program, told the list once, and waited. Nobody checked whether anyone would pay before the months of building. Crickets isn't a verdict on you. It's what happens when nobody owns the selling.
ThenYou
- You took every discovery call yourself.
- You wrote the proposal that night.
- You followed up until it was a yes or a no.
- You asked the client what they needed next.
- You knew every name on the list.
NowWhen there's a gap
- The enquiry sits in the inbox over the weekend.
- The proposal goes out when there's a gap.
- Nobody follows up past the second email.
- The next offer gets announced once. Then nothing.
- The list is a number on a dashboard.
Seen up close
Three offers. Same lesson.
The website that wasn't closing
A software CEO whose market wanted the product. We drove the traffic and the test said so. The website was the leak. The CEO got a straight answer before spending more.
The offer that needed tightening
A product build studio whose market wanted the build work, and whose service list was too scattered to say yes to. The test showed the demand was real and the offer needed tightening first. Worth knowing before the budget went out.
Ian's own
Ian packaged what he knew into Career Catapult System and built and sold it himself. He has stood where you stand.
It sold because you ran it. The next one has to sell without you in the room. Somebody still has to run it.
Four questions
Don't answer these for us. Answer them for yourself.
How many people asked about working with you last month?
How many got a reply the same day?
What did your last launch actually make, after the ad spend?
When did a past client last buy the next thing from you?
If you didn't know, or didn't like, three of the four answers, that's the job nobody's doing. It's the one we take on.
What we are
You're the expert. We run the business of selling it.
You make the thing. We run everything that sells it: the offer, the price, the pages, the emails, the ads, the checkout, the follow-up, the sales calls if you'd rather not take them, and the next thing to sell the people who already bought.
You bring what you know and show up to talk about it. You still deliver it. You just stop being the only way people buy it. And nothing changes ownership: your list, your brand and your accounts stay in your name the whole way through.
Two stages, in order
Prove it first. Then grow it.
Most experts spend before they know the offer sells. We do it the other way round, and we've told clients to fix the offer, or the website, before spending more.
Stage 1 · Prove It
About $100 a day tells you the truth.
We get the offer clear, put a plain price on it, and run a small paid test against real buyers.
- Who it's for, what it promises, what it costs. Said plainly.
- A small paid test, around $100 a day in ad spend, or a pre-sale to the people who already trust you.
- Judged on commitment: booked calls, deposits, pre-sales. Not likes.
- A straight verdict: go, or fix it first.
Stage 2 · Grow It
Build the ladder, then the system that sells it.
Once it sells, we package what you know into a ladder, then build and run the marketing and sales system around all of it, so it sells while you deliver.
- Pages, emails, ads, checkout, follow-up and booking, built and run for you. Interest doesn't sit in your inbox over a long weekend.
- Your list earns first. Paid ads once it's proven.
- People on the sales calls, if you'd rather not take them yourself.
- The next rung offered to every client who finishes the one before.
The ladder
A small first step
Easy to say yes to. It proves you're worth the next one.
A middle program
The real work, for the people who've already said yes once.
Your flagship
The thing you'd rather do all day, sold to the people who already trust you.
Software founders: same shape. Prove a channel small against paying customers, then build the system that keeps it full.
Found: authority
People hire the expert they feel they already know.
Nobody hires you for the credentials alone. They hire you because they heard you explain something and thought: they get it. This does that every week, not one room at a time.
Content without the hamster wheel
You talk about what you know. We turn it into content that keeps working, so you're not posting daily and hoping.
Seen where your buyers look
LinkedIn and Meta, where your buyers already are. You, as the founder, on the record, saying the thing nobody else in your market says.
Your name, your list
The audience we build is in your accounts. The trust stays yours.
How we work
Three rules. No adjectives.
- Rule one
Our job starts when the enquiry lands.
The reply, the booking, the follow-up, the next rung on the ladder. The part you used to do between calls. It's ours now.
- Rule two
We don't start without seeing your numbers.
Whatever you've got today. You'll have revenue and sales. Many experts don't track reply times or what each launch actually did, and that's fine: they're the first thing we set up.
- Rule three
If the test says fix it first, we say so.
A small paid test, judged on real commitment. Not likes. If the verdict is fix it first, you hear it before the budget goes out, not after.
Done for experts and founders
Experts, founders, and two honest verdicts.
From AI governance to software to consulting. Some of these are growth numbers. Some are the test telling the truth. Both are the job.
Instant Polls
We drove the traffic. The test showed the market wanted it and the website wasn't closing. The CEO got a straight answer before spending more.
Extensa
The test showed people wanted the build work, and that the service list was too scattered. Both worth knowing before spending more.
Stacked Digital
In the founder's words: "Highly recommend for systems and automations."
The filter
We don't take every business. We take the ones we'd back.
Consultants, coaches, trainers, course and community creators, software founders. One way of working for all of you. $2M a year and up. Here's the honest filter.
This is for you if
- You're doing $2M+ and you've hit the ceiling of what you can sell by hand.
- You have real expertise and results you can point to.
- You've built some trust: a list, a following, a network or a client base we can put to work.
- You've got an offer, or the next one, and you'd rather know if it sells before you pour money in.
- You'll show us whatever numbers you've got, and you'll show up for the content sessions.
- You want one accountable person, not another program to work through alone.
This is not for you if
- You're pre-revenue or a one-person shop. We're not the right fit yet, and we'll say so.
- You want a course on how to do your own marketing.
- You want someone to promise a launch number.
- You won't show up to talk about what you know.
- You're after a quick cash grab, not something that compounds.
Yours to keep
Everything we build is in your name.
You hold the keys. All of them.
Your brand, your audience, your list, your accounts, your data. Your ad money goes from you to the platform and we never touch it. If the work ends, you keep every page, every email and every contact. You used to own every part of this. You still do.
Who's accountable
Ian is accountable for the result. The team does the work.
Ian Teh runs Sheefan Media. Before any of this he was the one selling: business development for everyone from small businesses to large enterprises, and enough speaking gigs to have sat across from people in every walk of life. Then he built and sold his own product, Career Catapult System, and learned the other side: what it takes to get something in front of buyers when you're also the one delivering it.
There was only one of him. So he built the system and the team that do what he used to do by hand: the people who build the pages and the back end, run the follow-up, cut the content, and take the sales calls if you want them to. You get Ian on the call, a team that runs the lot, and a straight answer every time. Including when the answer is fix it first.
In their words
What experts and founders say.
Any question I had relating to marketing and business operations, Ian seemed to have an answer for. His wealth of knowledge and experience positively affected me as he generously shares what he knows with others.
Michael EvaMVP Innovation Lead, ExtensaTheir team of experts truly wowed me with their in-depth knowledge and innovative approach. They took the time to understand my specific needs and explained how they could tailor their solutions to meet them perfectly. Their professionalism and commitment to excellence were evident throughout our conversation.
Daniel TayAIA Singapore, and Warren & AssociatesIan has always been a pleasure to work with. Specifically helping my business with copywriting and offer creation. Partnering with them has been crucial in helping me grow my business in the last few years.
Jasper TeyDirector, Enso DigitalQuestions you're probably asking
I've bought programs that promised the world.
So we don't promise a launch number. We promise a test and an honest verdict. If it won't sell, you hear it before you spend more, not after.
I've paid for ads before and the launch still went quiet.
Then the ads probably weren't the problem. That's why we test the offer small before real budget goes out, and tell you what the test says.
I don't have time to build a product.
You don't build it alone. You bring what you know in focused sessions. We do the packaging, the pages, the tech, the launch. Your job is to talk and to review.
My audience isn't huge.
You don't need huge. You need some people who trust you and an offer they actually want. Prove It tells you whether you have both, before you spend real money.
I don't want to be one of those loud online marketers.
Good. No fake countdowns, no spots-left banners, no 48-hour deadlines. Being found is letting the right people know you exist, in your own voice.
I'm a software founder, not a coach.
Same shape. You've built something good and not enough people know. We prove a channel small, against paying customers, before you spend big on it.
How much does it cost?
Every business is at a different stage, so there's no price list. We work out the scope on a call and tell you straight if we're not the right fit.
Let's find out if it sells without you in the room.
Two minutes to apply, then a call with Ian. You'll get an honest read either way.
Apply to work with usTwo minutes. We read every application.