You used to be the first one to pick up.
Now you're on a roof when the phone rings. We put your face in front of your area every week, answer every enquiry in seconds, chase every quote to a yes or a no, and ask every happy customer back. One system, run for you, in your name.
You've done this before. Just smaller.
Back when it was you and a ute, the marketing worked because you were the marketing.
Then you got good.
Good enough that people talked. Word of mouth did the rest, slowly, among people who already knew someone you'd worked for. Most of the people who could hire you still don't know your name.
Then you got busy.
A crew. Two crews. An office. The revenue work slid to the bottom of the list: the ads, the follow-up, asking the customers you already have. Then the quiet month turned up and it was a surprise.
And nobody took your old job.
The one where you picked up on the first ring and chased every quote. Nobody was hired to do it. It just stopped being done.
- You answered on the first ring.
- You quoted the same day, from the ute.
- You chased every quote yourself.
- You asked every happy customer for the next job.
- You remembered the customer's dog's name.
- The enquiry rings while the whole crew is on a job.
- The quote goes out on Friday. Maybe.
- Someone follows it up. If they remember.
- Asking them back is on the list. Somewhere.
- Who they are lives in someone's head.
Three businesses. Same gap.
The whiteboard
A blinds company Ian worked with, before Sheefan, ran every sale on a whiteboard in permanent marker, with sticky notes for the changes. Nobody could tell you what happened to last Tuesday's quote.
The office manager
A trades business where the office manager kept pulling the sales reps off the phones to do other things. Every enquiry got handled by hand, when someone remembered.
The director with no process
A patio company with an ambitious director and nothing underneath him. Big plans, and every enquiry still depended on who happened to pick up.
None of them had a product problem. They had a nobody-owns-what-happens-next problem. You used to be the one who owned it. It can work again. Somebody just has to run it.
Don't answer these for us. Answer them for yourself.
How many enquiries came in last month?
How many got a reply inside five minutes?
How many quotes are sitting open right now, with nobody chasing them?
When did you last ask a happy customer to come back?
If you didn't know, or didn't like, three of the four answers, that's the job nobody's doing. It's the one we take on.
Not the ad people. The whole department.
Most businesses your size buy their marketing in pieces. Someone for the ads. Someone for the website. The office does the phones when the office isn't doing the books. Each one runs their bit and sends the bill, and the job gets lost in the gaps between them.
We're the marketing and sales department you never got round to hiring. The person who'd run it, and the team under them. Three jobs, run as one: get you found, answer and chase every enquiry, bring the customers back. One name on all of it, and one number to call when something's wrong.
When the hot water dies at 9pm, people ring the name they've already seen.
Nobody searches for the best plumber at 9pm. They ring the one they recognise. Local Celebrity puts you in that spot: you and your crew, on the job, on video, shown to your area every week. Meta first, Google and LinkedIn where they earn their keep. Three layers.
- Get seen
Short clips of you and the crew on the job, shown across your area every week.
- Build trust
Longer videos of the work, the team and the customers, shown only to the people who already watched you once.
- Get the call
A clear offer and a next step, shown to the people who've seen you a few times and are ready.
Not good on camera? Nobody is at first. You film on your phone while you work, we write the scripts, coach you through it and cut out every stumble. One to two hours a month, done.
The fastest callback wins the job.
The ad doesn't win the job. The first reply does. So here's what happens to an enquiry from the second it lands.
- Second 0
The enquiry lands. Call, form, message, whatever they used.
- Seconds later
A text goes back so they know you've got it. Name, number and job land on your phone and in your inbox.
- Next
A human calls. Yours, or ours if you've asked us to cover the phones.
- The days after
The quote is chased until it's answered. Whoever answers your phone gets trained. Nobody is left hanging.
- Either way
A yes, or a clean no, written down. Then every happy customer is asked for the review, the repeat job and the referral. On purpose, not left to luck.
Three rules. No adjectives.
- Rule one
Our job starts when the enquiry lands.
The text back, the call, the quote chased, the customer asked back. That's the part you used to do yourself. It's ours now.
- Rule two
We don't start without seeing your numbers.
Whatever you've got today. You'll have jobs and revenue. Most owners don't track enquiries and reply times, and that's fine: they're the first thing we set up. It's how you'll know whether we're worth it.
- Rule three
If the test says fix it first, we say so.
New offers get tested small before more budget goes out. And if something isn't working, you hear it from us first. You will never have to chase us to find out.
Real names. Real first months.
First-month numbers from the Found stage, not projections. Same approach, two businesses. Every enquiry reached the director and the team within seconds.
- 28
- enquiries in the first monthJust Water Co
- 32
- enquiries in the first monthJust Solar Co
We don't take every business. We take the ones we'd back.
Trades, home services, clinics, allied health, professional services. $2M a year and up, with a team behind you. You're busy, so here's the filter before you spend two minutes on the form.
This is for you if
- You're doing $2M+ a year and the next size needs more than referrals.
- You've got people. Someone can pick up the phone, or you'll let us bring the people who will.
- Your jobs are worth enough that being the name people already know matters.
- You'll be on camera. Not polished. On the job, phone in hand, with our scripts.
- You'll show us whatever numbers you've got. Jobs and revenue, at least.
- You want one person to call when something's wrong.
This is not for you if
- You're a sole trader. Genuinely, come back when you've got a crew.
- You want someone to run the ads and leave the rest to you.
- Video is off the table. Then so is this. It's how people learn you're real.
- Nobody in the business will ever call an enquiry back, and you don't want us to.
- You want a magic button. This is a system, not a switch.
Everything we build is in your name.
You hold the keys. All of them.
Your ad account, your page, your site, your contacts, your data. Your ad money goes from you to the platform and we never touch it. If you ever leave, you leave with all of it. You used to own every part of this business. You still do.
Ian is accountable for the result. The team does the work.
Ian Teh runs Sheefan Media. He's seen the gap up close in all three of those businesses. Sales and business development were good to him. The problem was there was only one of him.
So he built the system and the team that do what he used to do by hand: the people who build the back end, run the follow-up, shoot and cut the video, and get on your phones if you want them to. You get Ian on the monthly call, no slides, a team that runs the lot, and a straight answer every time. Including when the answer is no.
What clients say.
I've had the pleasure of working with Ian. His professionalism and depth of knowledge in marketing is truly impressive. He not only delivered results but also provided invaluable insights and guidance throughout the whole process. Thank you Ian!
Joshua ChuahDirector, STR PhysioAbsolute pleasure to work with the boys. Professional, knowledgeable and are the go-to experts in their field. Highly recommend for systems and automations!!! An easy 5 stars.
Matthew Butera Founder, Stacked DigitalHe is someone you need in your corner if you're looking to dial in your backend and have every aspect of your business speaking to each other.
Alex HClientQuestions you're probably asking
I've paid for marketing before and got a report, not customers.
Most owners at your size have. That's why our job starts when the enquiry lands, why we report in jobs rather than clicks, and why we ask for your numbers before we start. If we can't see them, neither of us can tell whether it's working.
I'm not good on camera.
Nobody is at first. You film on the job, we write the script, coach you, and edit out the stumbles. People aren't after a presenter. They want proof you're real.
Most of my work is referrals. Why do I need this?
Keep them. Referrals only reach people who already know someone you've worked with. This makes the rest of your area feel like they know you too, and the follow-up catches the ones who'd have gone quiet.
What if my team can't keep up with the phones?
Then we bring people who can. You decide how far we go: a text back only, through to booked and closed.
How much does it cost?
Every business is at a different stage, so there's no price list. We work out the scope on a call and tell you straight if we're not the right fit.
Can't I just do this myself?
You used to. That's the point. The work isn't hard to understand. It's hard to run every week on top of running a $2M business, which is why it stopped getting done.
Want to be the first one to pick up again?
Two minutes to apply. If it's a fit, you book a call with Ian. If it's not, we'll say so.
Apply to work with usTwo minutes. We read every application.